Keep It SIMPLE

“Your marketing efforts have to be ongoing, consistent and relentless. Hi-Tech, Low-Tech, No Tech and sometimes totally shameless.”
--Patricia Fripp

“Ninety percent of the success of any product or service is its promotion and marketing.”
--Mark Victor Hansen

“Your competitive advantage must be perceivable, promotable, and something the market will pay for.”
--Brian Tracy

“Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
--Peter Drucker